Sam is the founder and creative director of PARK Social Soccer Co., a social action apparel and sports gear brand, on a mission to change the world through the sport you love – soccer.

Designer, brand builder, retailer and social entrepreneur. Sam is an enthusiastic and tireless creator, having spent 23 years shaping some of the worlds’ most revered brands including Apple, where for 6 years between 2002-08 he was global creative director based in California. If you ever owned an iPod, visited an Apple Store or purchased an iPhone then you will have experienced Sam’s work. After relocating to Melbourne, he went on to become the brand director for Crumpler, the iconic Melbourne based retail travel and luggage brand, cutting his teeth with what it takes to run a high street retail brand, before creating PARK.