Salem Al-Qassimi is a graphic designer and entrepreneur born and raised in Sharjah, United Arab Emirates (UAE). He received a Bachelor of Science degree in Multimedia Design from the American University of Sharjah (AUS), and a Master of Fine Arts in Graphic Design from the Rhode Island School of Design (RISD). Salem is an Assistant Professor teaching design at the American University of Sharjah in the College of Architecture, Art and Design.

Salem founded Fikra in 2006 — a multidisciplinary design studio that specializes in providing bilingual graphic design solutions in Arabic and English, that is unique to this region. The studio works in the intersections of Islamic heritage, cultural traditions, and modern lifestyle.