Rhys Mathews is a digital strategist and content lead specialising in growing audiences and building impactful digital experiences within the cultural and live entertainment sectors. At Soho Theatre, he oversees the organisation’s digital presence across multiple venues, leading a team responsible for social, content, audience development and platform partnerships. He’s played a central role in expanding Soho Theatre’s digital reach, developing platform-specific strategies, launching new content formats, and strengthening relationships with creators and major platforms. He's also built new in-house production capabilities, such as a podcast studio and venue-wide filming setups, supporting the creation of original digital series and monetisable content.