Piers leads the strategy practice and key client projects for FITCH in EMEA. He began his career at Saatchi + Saatchi, after which he held senior strategy roles at Interbrand, JKR, FutureBrand and Siegel+Gale.

He has led many high profile accounts, guiding them through important brand development and communications initiatives, including Orange, Barclays, McLaren, Saudi Aramco, Guinness, Harley-Davidson and Müller.