An innovative social brand strategist, who facilitates the design and development of brand strategy, systems, tools and processes that bring the brand to life and enable the desired behavioural change. 

Experienced leading, facilitating and directing organisational investment in brand, change & innovation, design and communication, driving effective translation for staff, and externally for agencies, design studios, sponsors and partners. A change agent with the capability and passion to lead collaborative,  values based innovation that generates engagement, cooperation and adhesion, even in organisations with traditional  cultures not accustomed to market driven or customer centric change.