Nick Reynolds Chief Marketing Officer - Asia Pacific, Lenovo
Nick is a professional IT Marketer with direct working experience in Asia having been based in Australia, Singapore and China.
As CMO for Asia-Pacific at Lenovo Nick is charged with expanding Lenovo's Brand in the Asia-Pacific region & driving Sales for PC's, Tablets, SmartPhones, Servers & Storage across diverse markets covering Japan, India, Hong Kong, Taiwan, Korea, Australia, New Zealand, Indonesia & South East Asia.
Today Nick oversees Branding, Demand-Generation, Digital Marketing, Public Relations (PR), Events and Social Media for Lenovo across Asia Pacific. Having worked in both Direct and Indirect Channels, Nick is an energetic, personal & highly driven marketing leader in Asia who is experienced in managing large diverse teams.
Previously within Lenovo, Nick led the Worldwide Consumer Marketing function responsible for worldwide consumer campaigns which established & built Lenovo’s premium ‘Yoga’ brand for convertible PCs & Tablets featuring Ashton Kutcher as Product Engineer. Today Yoga is the world’s #1 selling hybrid PC & Lenovo ranks #3 tablet brand worldwide. Nick also led Lenovo branded Smartphone introduction across 22 markets worldwide, growing Lenovo’s Mobile brand consideration across the world into top 5 vendor ranking. While based in China, Nick led Lenovo’s Product Marketing for its Consumer ‘Idea’ & Commercial ‘Think’ product lines & also led the Idea Notebook Product team in development of its Consumer Notebook product portfolio.
Prior to Lenovo, Nick gained a wealth of expertise in sales and marketing roles built at several FORTUNE 500 companies including Dell, Apple, Gateway and SABRE. Nick worked at Apple as the National Sales Manager for Consumer/Retail for Australia & New Zealand, where he introduced Apple iPod to over 10,000 locations & drove Mac sales with an expanded channel strategy via store-in-store & re-launched AppleCentre program. Today Australia remains one of Apple’s strongest markets worldwide and remains #1 on a per capita basis. During his tenure at DELL, Nick established and ran both the Business Intelligence function for Dell’s Commercial business and the Segment Marketing Team across the Consumer, Small Business, Medium & Large Corporate, Govt & Education Segments. Prior to Apple & DELL Nick worked at Gateway & SABRE companies as Business Analyst.
Nick holds an MBA from the Macquarie Graduate School of Management, Australia and a Bachelor of Commerce from University of Western Sydney. Nick is based in Sydney, is married and has 2 children.