Nick O'Flaherty is Strategy Director at Wolff Olins. He is a creative strategist driven by impact. A true believer that the most beloved brands are those that are thoughtful, he has developed customer-driven strategies for globally recognized brands in South Africa, Spain, Brazil, UK and US. His career has taught him that the best brands succeed by focusing on one thing and doing it really well. He has applied this cut-through approach to help clients across sectors from financial services, energy and utilities and telecommunications and media, to food and spirits, culture and museums. His 15+ years of work around the world, leading creative teams across disciplines, has lent him a perspective that transcends categories and cultures.