In the last 4 years, Munib has been championing an innovation program at AMP that leverages crowdsourcing innovation and human centred design. He is also one of the founders of the AMP Innovation Board and Customer Innovation Centre. Prior to AMP he worked at St. George Bank and Macquarie Bank. Munib is Conjoint Professor in Marketing and Innovation at AGSM at UNSW, he teaches innovation in the MBA and Master of Marketing programs. Munib holds a PhD in marketing with a focus on innovation in e-commerce.