Michelle is the Founder and CEO of Culture Vault, a new curated NFT platform and creative agency working with artists from across the globe to help them create, mint, sell and display their digital works.

For the last 15 years, Michele has been a creative, marketing and programming executive and entrepreneur that specialises in both building brands from the ground up and transforming and revolutionising legacy brands. For over 15 years she has shaped some of the most innovative cultural platforms and institutions - from global hospitality brands such as NeueHouse and Soho House to The New York Times largest consumer-facing live platform, and Absolut’s global online art gallery. Michelle has spearheaded collaborations with some of the biggest cultural figures of our time - from The Wu Tang Clan, to Ai Weiwei, Takashi Murakami, Kanye West and Kehinde Wiley. Most recently she co-founded Arts-Matter, a Sydney-based cultural programming platform and creative agency, and is currently the CEO and co-founder of Culture Vault, a new NFT creative agency and curated platform.

Michelle's creative projects have been covered in The New York Times, New York Magazine, Vanity Fair, HypeBeast, Interview Magazine, Cultured Magazine, Flaunt, High Snobiety, Cool Hunting and more. Over the past year, Michelle has been profiled by Vogue, The Sydney Morning Herald, Russh, The Australian, The Wentworth Courier, Concrete Playground and Broadsheet.