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      • I. Introduction – The Immersive Revolution
      • II. What is driving the growth of immersive experiences?
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      • IV. Empty space for immersive experiences
      • V. Clusters of Immersive Experiences: London
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Michael Berg Creative Director, h Club

As Creative Director Michael is responsible for everything to do with club members, Gallery and Art programmes throughout the building, event programming and all corporate event hires. His award winning team collectively produce over 1000 events a year.

Michael has three times been voted into the top 50 Events people by Event Magazine.

Michael joined the Hospital Group in 2003, from Crusaid, where as Head of Events & Major Donors he created ‘The Annual Heat/ Crusaid Auction’ and ‘The UKC Hero Awards’ honouring Sir Elton John and Liza Minnelli. Prior to this, Michael spent ten years as a talent agent representing actors, writers, directors, composers in all aspects of theatre, film and television, both here in the UK, and in America, Canada and Australia. Michael is keenly interested in urban regeneration and serves as a trustee of The Shoreditch Town Hall Trust, as well as having served on various planning committees.

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