As the head of experience design and design strategy at Ammunition, Matt works hands-on with the studio’s clients and partners to create new product and service businesses that engage consumers in meaningful ways. Matt has worked in close partnership with the founders of numerous startups and with leaders of organizations including Apple, Skype, Starbucks, Square, Target, and the University of California, among others.

Prior to Ammunition, Matt was President of MetaDesign in the US and a strategist at frog, where he led product and service innovation programs for clients including 23andMe, Autodesk, DirectTV, HP, and Shangri-La hotels.

Matt has appeared as a guest speaker and judge for design industry events and his work has received numerous awards including Core77 Design, IxDA, Red Dot, and The Webby Awards.

A native San Franciscan, Matt is a graduate of UC Berkeley where he studied sociology and architecture. An avid cyclist, Matt is occasionally seen taking a lap around the studio on his bicycle.