Mat Lewis, is the TradeStart Manager for the South West Development Commission in partnership with Austrade since 2005, where he covers export market development for the wine, food, tourism and creative sectors. Mat moved to Margaret River after graduating from his Bachelor of Business degree in 1995 and in 1996, and developed the Margaret River Wine Club. Mat then returned to Perth to study Postgraduate Diploma in Multimedia helped his vision become reality of developing a Marketing Agency in Margaret River called CREATIVE JUICES. Over the last 5 years Mat has focused on the development of the Creative Sectors within the South West with the establishment of the Emergence Creative Festival and the Creative Corner (Peak body for the Creative sector in Australia South West).