Mark Goggin has 20 years leadership experience across the museum, cultural and health sectors, as CEO, marketer, festival producer, educator and researcher. For 12 years, Mark was General Manager, Marketing, Museum Experience & Commercial Services, at the Powerhouse Museum where he was responsible for the museum’s brand and sites, building audience engagement and instilling modern commercial practices that contributed to a more sustainable museum. He was responsible for leading entrepreneurial exhibition projects and creating innovative public programs, such as the annual Sydney Design festival. He has succeeded in broadening the museum’s profile, reach and appeal; renewing the heritage site of Sydney Observatory and launching Powerhouse Discovery Centre, the museum's publicly accessible Collection Stores. In 2011, he managed the museum’s most ambitious project: Harry Potter: The Exhibition, which claimed the mantle as the most successful paid exhibition in NSW history, generating a record $46.9 million for the NSW economy and attracting over 382,500 visitors. The exhibition won the 2012 Premier’s Public Sector Award for ‘Building the economy', recognised as the state's most significant new economic project.