Mark Beech is the European and Asia head of Bloomberg Muse, the arts and leisure section of Bloomberg News. Mark is also Bloomberg's rock critic and has written three books including ``The Dictionary of Rock & Pop Names'' and previously worked for ITN and the Sunday Times. Muse has 40 journalists around the world covering art, auctions, books, auto reviews, food/drink/restaurants, film, theatre, music of all kinds, travel, spending, charity and more.