Maggie Hartnick Director of Strategy & Branding, LaPlaca Cohen
Maggie’s diverse experience in the fields of art, architecture and design gives her a distinct edge for driving content direction, ideation and strategic ideas for the cultural world. She has helped to direct messaging, marketing and communications strategies for renowned national and international projects in the private and public sector that range from architecture, museums, and performing arts, to education, hospitality, and interactive technology.
At LaPlaca Cohen, Maggie leads the Strategy & Branding department, working with clients across the cultural and creative fields on their brand identity and positioning; visioning and strategic planning for the future; and audience development. Maggie’s team also spearheads Culture Track, the largest ongoing national study that examines the ever-changing attitudes and behaviors of U.S. cultural consumers.
Maggie has been involved in the art and architecture world in a variety of ways, including journalism, teaching, curating, and advocating. Before joining LaPlaca Cohen, she was a Senior Manager of Content Strategy, Communications and New Media at the architecture and design firm, Rockwell Group. She received a M.A. in Art and Architectural History from The Institute of Fine Arts at New York University, and a B.A. in English Literature and Fine Arts from Amherst College.