Kartini Ludwig has over a decade of experience as a creative professional, collaborative artist and entrepreneur. She is the Director of creative digital studio Kopi Su Studio and Founder of AI music platform KOUP Music. In 2024, KOUP Music was made the Top 10 of the CSIRO National AI Sprint. She has spoken at TEDxSydney and SXSW Sydney advocating for fairly trained AI models to unlock new opportunities for creative communities long term.

Koup Music is an AI company building artist-led tools to unlock revenue streams and new workflows. It is co-founded by Kartini Ludwig and Caroline Pegram, female leaders working at the forefront of AI music and fair licensing frameworks. They first collaborated on a Google project called ML Tools for Musicians which centred on tools to assist rather than replace creativity.

Since then, Caroline has worked as the Head of Tech & Innovation for SXSW Sydney, connecting artists, technologists and industry around creative AI. She is a former front‑of‑house sound engineer for Australian independent bands, she built a practical grounding in live sound and artist collaboration that now informs her work in AI music. She led Uncanny Valley’s pioneering AI‑driven projects, including the Eurovision AI Song Contest‑winning entry and large‑scale commissions like Music of the Sails at Sydney Opera House.

Kartini’s early industry experience includes working across artist management and producing roles for the Biennale of Sydney, Astral People and Google’s Creative Lab. She led a project called Sonic Mutations - an live AI performance work developed with local NSW artists. Her achievements include speaking at TedX and internationally about building the future of music and AI, fairly.

Currently, the team are working on Wombtunes - a data sonification project turning baby ultrasounds into music. The MVP was first launched at SXSW Sydney in 2024 and later presented at SXSW London in 2025. It has been documented and celebrated online in articles featured on the Australian National University site and most recently alongside mentions of some of the world’s biggest AI music companies in a post on Zinstrel substack. Wombtunes will showcase at the Royal Ballet Opera’s inaugural RBO/Shift Conference and SXSW London in June 2026.