Justin McArdle Founder, Frame Labs
In 2011, Justin relocated from UK to Australia and established Frame Labs, an independent production company specialising in interactive media, virtual reality (VR) and augmented reality (AR). Since then he has produced Time Window (2013), an AR project and winner of a 2014 Western Australian State Heritage Award, the short film Factory 293 (2014), winner of three WASA awards for Best Editing, Best SFX, and Best Production Design, ANZAC Tom AR (2015), winner of an INCITE award, Diggers VR (2015), a 2017 VR Fest nominee, and Is Australia Racist? VR (2016) developed for SBS television. In addition to working with indigenous writer/director Tyson Mowarin and acclaimed VR artist Stuart Campbell on Thalu: Dreamtime Is Now, Justin is also developing Cavity VR with cult graphic novelist Justin Randall, a real-time virtual reality fantasy experience set in a dystopian world, where farmboys, girl shamans, demons, and giant worms battle to survive.