James works with Ipsos MORI's leading clients to ensure we make the most of the opportunities presented by the change in Human Interaction, within which he leads the Open Thinking Exchange who work in the moment of innovation with clients and researchers. James' two decades in research has been based in both Established and Emerging markets across Europe and Asia and is now revelling in being based in India. Most recently James has been working with digital techniques specifically around Geo-Location, Behavioural Data and Socialisation of research.