Elsita primarily focuses on strategy and marketing in Eventbrite's European markets, leading activities in Germany and the Netherlands and driving Eventbrite’s expansion into other international markets such as Spain, Italy, or Portugal.

She drove start-up’s expansion into Europe by developing and executing a strategic step-by-step international market entry plan, prioritizing EU markets based on a bottom-up built market sizing model.

Furthermore, Elsita managed a collaboration of cross-functional teams during international expansion into Germany, initiated major payment method adaption triggering ~40% increase in usage, drove decision and recruiting process of new hires, identified and closed sponsorship engagements and managed various partnership negotiations.