Argentinian-born Diana Verde Nieto is the CEO of Positiveluxury.com. Diana studied at the Harvard Kennedy School of Global Leadership and Public Policy. An entrepreneur, change-maker and author, she founded Clownfish in 2002 – a pioneering global sustainability consultancy which was sold to Aegis-Dentsu Group in 2008.

In 2011 Diana co-founded Positive Luxury, a website inspiring people to make more responsible choices without having to compromise on their love for well-made stylish products. Positive Luxury helps brands to unlock the value of their sustainability investment by connecting with and engaging consumers in a meaningful and relevant way. In turn, Positive Luxury helps consumers to discover which brands they can trust.

In 2011, the World Economic Forum in Davos honoured Diana as a Young Global Leader. She sits on the advisory board for the YGL/World Economic Forum community and is a member of the Global Agenda Council for sustainable consumption and Circular Economy