Debbie Spence (UK)
Director, MHM, former Head of Strategy, M&C Saatchi
Debbie Spence (she/her) is Strategy Director at MHM, where she brings a human-centred perspective to audience strategy. With a background in design thinking, she transforms data into meaning and meaning into action. Debbie helps cultural organisations across Europe, Australia, and the Gulf to rethink how they connect with audiences — focusing on building trust, emotional resonance, and loyalty. Her work combines nuance, bold thinking, and strategic clarity to move cultural conversations forward.