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        • I. Introduction – The Immersive Revolution (2022)
        • II. What is driving the growth of immersive experiences?
        • III. How is technology enabling new possibilities for immersive experiences?
        • IV. Empty space for immersive experiences
        • V. Clusters of Immersive Experiences: London
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Dave Waddell

Co-Author, The Experience Book For Designers, Thinkers & Makers

Dave is a writer, design strategist, teacher and one-time whisky aficionado. Having spent many years writing on the side while working as a primary school teacher, he set up his own copywriting company in 2010 and cut his teeth as a design, travel and drinks writer soon after. Following a revelatory experience visiting a distillery in Islay, Scotland, he became a budding whisky enthusiast, authored Whisky: The Knowledge (2015) and was, for a time, a world whisky awards judge. Having worked with Adam since his teaching days, much of Dave’s work in design is experience-based and is today largely and similarly focused on ensuring that architects and urban planners build the things that people need and want. He is co-author of House Paint & Other Stories (2014) and the architectural monograph From Now On (2020).

Photo: Natasha Bidgood

REMIX Summits appearances:

  • Mapping the new experience economy
  • REMIX London 2022

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