I'm obsessed with creativity - what it is, where it comes from, it's role in history, it's place in our future, what makes some people more creative than others - and this obsession finds its way into almost everything I do.

A couple of years ago I wrote A User Guide to the Creative Mind. It's a quick read that describes the creative process and explains how to come up with more ideas.

That's resulted in me working with lots of individuals and organisations to help them boost their creativity. Which in turn taught me that it takes more than a couple of workshops to transform the creative output of a company. You also need to look at the environment, the processes, the culture and the structure. So that's one of the things that I do now.

I also have a big interest in technology. Which is why I started One Day Code School. The web is the most powerful creative tool we've ever had. There's never been a better way of getting an idea out to the entire world. And I want to open that door to as many people as possible.

I spend a lot of time speaking at events - and occasionally hosting them. My chosen topics are creativity, technology and the future. But I've been known to cover off other topics like advertising, marketing, broadcast and music.

I recently started up The Drum Studios, the TV division of thedrum.com. Our first big production was a 6-part documentary series called The Day Before Tomorrow. It recently aired on British television. And we've got a number of other films and series in production right now.