Creative Director of Boom Natives, Charlie Leahy, has deep expertise in content creation having spent the past two decades working in the TV and Digital Media industries. 

Leahy has been a pioneer of social and branded content in Australia and the UK markets and has held executive positions at Zodiak Media, Endemol, British Sky Broadcasting and Ensemble Branded Entertainment - part of the Media brands Group. 

Some of his notable past credits include Unlimited - the first ever entertainment channel on Facebook; The Gap Year - the first ever global online reality series - for Bebo; Kirill – the Webby award winning digital drama for MSN; the Broadcast award winning digital support for BBC's Being Human and various brand-backed TV properties including Renault.tv – Renault's IPTV channel.

Boom Natives is the content creation arm of Boom Corp – APAC’s first and largest influencer network. Boom represents over 1000 social influencers across all major social platforms. Boom’s mantra is to work closely with the influencers in its network in order to grow their audiences through the creation of effective and engaging social content strategies – turning their hobby into a day job. Since launching Boom

Natives last September, Leahy and his team have worked on social content projects with a number of brands such as Microsoft Surface, Xbox, Daikin, KFC, REA and Optus.