Celina Yeh is the Executive Director of VIVE Arts, HTC’s global arts and technology initiative, where she leads the organization’s strategic direction, international partnerships, and immersive content development. Since joining VIVE Arts in 2018, she has overseen collaborations with some of the world's most renowned cultural institutions, including the Louvre, V&A Museum London, Palace of Versailles, Musée d’Orsay, the Paris Opera, and leading museums and heritage sites across Europe, Asia, and North America.

Drawing on her extensive experience in producing award-winning XR and location-based experiences, she specializes in translating cultural heritage into innovative digital experiences that expand access, deepen engagement, and reach new generations of audiences.