Carl, joined PlayStation in 1999 to work on the launch of PlayStation 2. His translation of the branded events played a major contribution to it being identified  as one of the key cultural brands of the generation. As Head of Sponsorship ,Carl, managed brand  partners for PlayStation, including UEFA Champions League, NBA and Coca-Cola.

In addition, Carl is a trustee of tve, the global Broadcaster focusing on social change, and regularly contributes to a selection of youth insight forums including C4's 'UK Tribes' and St.Matthews Academy.
Carl's passion-centres are streewear, the production of ethical sustainable clothing and challenging & inspiring young people to channel their potential.