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      • I. Introduction – The Immersive Revolution
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Brad Wilson President, ACE Hotels

After attending Cornell University’s School of Hotel Administration Brad Wilson’s first jobs with major hospitality brands like Hilton International, Park Hyatt and Westin honed his instincts, but he missed the creative spirit he was weaned on. He was recruited to launch the first W Hotel and helped guide the fledgling Starwood brand's early days, rising to Vice President of Operation for W Worldwide, overseeing twenty properties and a corporate team of support and creative staff. From there, he helped build James Hotels from the ground up, serving as CEO and introducing sophisticated, warm, modernist design principles, focused on organic materiality and authentic craft details.

Today, Brad is President and co-partner of Atelier Ace and the Ace Hotel Group, where he  oversees growth and operations, and helps create new hotels and collaborative projects. Back to his roots, surrounded by innovative energy, he joins the Atelier team in developing projects, developing culture and creative processes that seek to transform the industry.

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