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        • I. Introduction – The Immersive Revolution (2022)
        • II. What is driving the growth of immersive experiences?
        • III. How is technology enabling new possibilities for immersive experiences?
        • IV. Empty space for immersive experiences
        • V. Clusters of Immersive Experiences: London
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Betty Li (FEYU)

Multimedia Artist & Filmmaker (Best Female Director, Super Short Film - 2024 Cannes World Film Festival)

FEYU (Betty Li) is a Chinese multimedia artist and filmmaker exploring alternative realities through emerging technologies. Her research-based practice examines how digital innovation shapes our cultural and philosophical understanding. Combining game engines, AI, and immersive technologies, FEYU creates interactive experiences that question traditional storytelling approaches. Her recent project 'Elysia, Kill Me at the Dinner Party' received recognition at the 2024 World Film Festival in Cannes, winning Best Female Director in the Super Short Film category.

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