Bethany Koby is a mom, CEO, designer, art director and artist interested in creating brands, businesses and experiences that help imagine a more positive and collaborative future.

In 2011 Bethany co-founded Technology Will Save Us a business that instigates 21st century learning - in the classroom and the kitchen - through its beautifully designed DIY kits for every day life.

As the CEO, she is responsible for its strategic growth, partnerships and balancing R&D projects with retail relationships and the all-important educational agenda.

Bethany's goal is to grow Technology Will Save Us to create more impact with its products and services, while shaping a collaborative, creative, beautiful and fun business to work in. Technology Will Save Us creates products to imagine a world where technology is more bespoke and more meaningful because people have the skills to be creative with it.

Bethany holds a BFA in Graphic Design from Rhode Island School of Design and a MSC in Responsibility and Business practice from Bath University and was a scholarship holder at Fabrica in Italy. She has been creating innovative relationships between brands and communities for well over 10 years both commercially and personally. Previously, she was a design director and social impact specialist at the international branding and innovation company Wolff Olins.