Beatrice Pembroke is Director, Creative Economy at the British Council where she leads global projects exploring the big issues shaping the future prosperity of the cultural sector. Working with a range of innovative creative businesses and cultural organisations, her team develop international events, collaborations and learning.  She joined the British Council in 2006, running creative economy programmes in India and East Asia, as well as a spell in corporate strategy. Prior to this she worked in publishing and at the BBC. She has an MA in Modern Literature and Culture from University College London.