Ali Cassim is a marketing and product leader with over 20 years’ experience driving growth across tourism, media, and digital businesses. She specialises in translating strategy into execution - leading cross-functional teams to unlock growth, new revenue streams, and deliver measurable commercial outcomes.

As Head of Marketing, Product & Digital at BridgeClimb Sydney, she has led the redevelopment and launch of the BridgeMuseum - shaping a new cultural tourism offering within the iconic Sydney Harbour Bridge that connects storytelling, immersive and digital design, and new product experiences.

She has also held board and advisory roles across tourism, arts, and start-up sectors, and is passionate about creating positive guest experiences that drive both engagement and growth, while embedding purpose-led thinking through social impact and community initiatives.