Aden is the co-founder of Viral Ventures - a leading immersive hospitality company that uses data and technology to drive global experiences. Viral Ventures operate 18 venues globally offering different experiences from rude dining at 'Karen’s Diner’ through to creative cocktails at ’The Alice’ - all aspects of VV’s business is to create unique and unusual experiences that provides customers something outside the norm.

Aden has over 15 years experience in the events industry - stemming from the UK where he co-founded Mainstage Festivals which runs well known European music festivals and was featured on Dragon’s Den through to Viral Ventures where he helps create and pioneer leading hospitality entertainment.

In 2021 Aden and his business partner James were voted ‘Hospitality Young Entrepreneurs Of The Year’ in the Business News Australia awards and Viral Ventures has received multiple recognition and awards for its global success.