Adam Shumack is an executive leader dedicated to creating memorable experiences that connect people with Sydney’s most iconic places. With more than 27 years’ experience in events, activation and marketing, he brings a unique blend of expertise across the government, cultural, commercial, not-for-profit and sport sectors. As Director, Activation, Marketing and Events at Placemaking NSW, Adam leads an extensive portfolio of precinct activation, major events and destination marketing programs that drive visitation, commercial outcomes and enhanced customer experiences across Placemaking NSW’s managed spaces. A trusted senior advisor and collaborative leader, Adam is passionate about the role of creativity and live experiences in building vibrant cities.