Adam graduated from Bournemouth University with a degree in Advertising and Marketing Communications. He joined Sony PlayStation as Junior Product Manager EMEA in 2002 rising to UK Marketing Manager working across both platform and product marketing launching PlayStation 3 and numerous AAA titles. Now Marketing Controller, he joined Pernod Ricard UK in 2011 and oversees the white spirits portfolio including Beefeater & Plymouth Gin, Olmeca Tequila and the groups icon ABSOLUT Vodka. He launched ABSOLUT London: A Jamie Hewlett Collaboration - the biggest Global Limited Edition to date as well as heading up Innovation and Digital with ABSOLUT being voted the no.7 most Social Brand in FMCG in the UK in the 2013 Social Brands 100.