Smartify is a social enterprise with a mission to help people make meaningful connections with art and to support museums and artists. Smartify is a free app that is a sort of visual Shazam for art. It allows you to scan and identify artworks, access rich interpretation and build a personal art collection in some of the world’s best museums and galleries.

Smartify allows visitors to follow their own interests with curated tours. For museums it also offers additional features such as e-commerce, targeted push notifications and donations. The app is fully responsive and can be used on any modern device.

It offers a content management system for institutions to create and share content, using straightforward drag and drop tools to add interpretation and build custom tours.

Alongside the creation tools it also offers audience Insights including automated reports. These provide insights on how visitors explore a venue to help identify visitor preferences, routes and pinch points. This enables institutions to make data-driven operational decisions.

The creators of Smartify claim it is the most downloaded museum app. A recent report by Digital Catapult revealed that it ‘reaches 1m users and can be used in 85 museums around the world’. The App also won the UN World Summit Award for Culture and Tourism.

You can hear a talk by Co-Founder, Anna Lowe here