Museum Hack

Museum Hack, founded by Nick Gray (and now led by Tasia Duske) began by offering unique experiences at the Metropolitan Museum of Art in New York City for people who don’t like normal museum tours. Today, they host hundreds of tours every year at museums in cities across the U.S including the Art Institute of Chicago, the National Gallery of Art (Washington) and The Getty Centre. Tour types include public, private and company team building and they also offer consulting for museums and corporations.

Their un-highlights tour puts an alternative spin on the museum, featuring other sides to the highlights we love, as well as some of the strangest, wildest, sexiest stories hidden throughout the museum. Some of their best known tours include

Each Museum Hack tour is customized based on the audience.

Museum Hack has been featured in the Wall Street Journal, Washington Post, Forbes, Newsweek and more and is in the Top 10 of TripAdvisor. Customers have given them over 5000+ 5 Star Reviews on review sites.

During the pandemic this creative business was devastated with the closure of museums going from 50+ tours per week to zero virtually overnight as a USD$2.8 million annual revenue business ground to a halt.

However, in the face of adversity they made an innovative pivot. Knowing the popularity of their in-person team building activities they set about developing models that would work in the digital space as they correctly predicted the challenges in bonding newly dispersed online workforces.

These online team building experiences include Black History Month Trivia, A Celebration of Women’s History, Art Heist: The Vanishing Van Gogh and The Art of Storytelling. As we emerged from the global pandemic they added in-person team building events in multiple countries as well as hybrid events.

This change of direction has taken them beyond culture based experiences and has set the business on an entirely new path (Museum Hack tours have not yet resumed after the pandemic) and the results have been truly incredible. With the launch of they have reached a global audience and have developed 30+ unique events designed to build happier teams. These have been collectively rated 4.96/5 from 50,225+ reviews (this is 10 x the number of reviews that Museum Hack achieved). They have been trusted by over 37,000+ teams with more than 850,000 participants. Most of the teambuilding events are $30 to $50 USD per person so at the lower price point this new business model is likely to have generated over USD $25 million far in excess of their revenues through Museum Hack.