Future cultural experiences are right now being imagined within innovation labs in creative institutions around the world. How do we challenge and respond to the creative audiences of today and tomorrow? How do we harness changing trends in technology, society and the wider world around us? How do we inspire audiences across digital, physical and hybrid interactions with us? How do we resource and balance creative experiments for the future whilst continuing to deliver current services? In this session, we hear from several leading organisations to explore best practices for managing successful innovation and R&D programmes within non-profit cultural institutions.
Presented in partnership with Google Arts & Culture