Freya Salway - Head of the Lab, Google Arts & Culture

Freya Murray is the Creative Lead for the Google Arts & Culture Lab, where tech and creative communities come together to share ideas and discover new ways to experience arts and culture. Prior to Google, Freya set up Stamp-House, an arts development consultancy, working with artists, arts organisations, brands and broadcasters to develop and produce a range of creative projects. Before then, Freya was an Arts Manager at Sky Arts, where she managed over 50 partnerships with arts organisations and set up the Sky Academy Arts Scholarships to support emerging artists aged 18-30. Freya is a Trustee of Arts Admin.

Pamela Peter-Agbia - Program Manager, Google Arts & Culture Lab

Annette Mees - Artistic Director, Audience Labs

Annette Mees is an award-winning theatre director and artistic director known for her innovative, experiential work that allows audiences to immerse themselves in new possibilities and big ideas.

She is the Artistic Director of Audience Labs; a hub for imagination exploring new forms of theatre and technology to dream up cultural futures. We bring together interdisciplinary teams to create artistic work that defies definitions, undertake interdisciplinary R&D and spark new thinking. We believe in the power of imagination, stories and culture to help us find a language for transformative futures in which communities across the globe and the planet itself can be healthy, happy and thrive.

Audience Labs started at the Royal Opera House but now works for and with different organisations at the intersection of culture, innovation and social change. Most recently it has been housed at King’s College London where we worked with AHRC to explore the underlying questions emerging around these new forms. We are hosting conversations between leaders from culture, innovation, technology, gaming, social innovation and beyond to explore pathways towards an innovative, ethical and impactful future of the UK’s creative industries.

Next to that Annette Mees works as an innovation strategist, artistic advisor and dramaturg for a range of organisations and projects at the intersection of performance and innovation. Currently she is the chair of FutureEverything, a co-host of global conversation on The Future of Culture supported by Arup and Therme, an artist mentor for CPH:DOX, directing David Finnigan’s “You're Safe Till 2024” and developing a strategic R&D project on the future of hybrid cultural venues with Substrakt.

Previously she was a Creative Fellow for WIRED and The Space, Guest-Artistic Director of the Danish Inspiration Lab. She started her career as one of the co-Artistic Directors of Coney - an internationally renowned immersive theatre company. She was awarded the “Theatre Encouragement Award” by the Writers Guild of Great Britain for her collaborative approach to working with writers.

Eva Jäger - Arts Technologies Curator & Co-Department Lead, Serpentine

Eva Jäger is Curator of Arts Technologies at Serpentine. She commissions artists working with advanced technologies and produces the work alongside their teams, designing novel approaches and philosophies of new tech. The foundation of the Arts Technologies programme is located in an evolving R&D Platform that supports the development of infrastructures for ongoing artistic exploration and interrogation of advanced and emerging technologies through a number of labs and strategic briefings. In 2021, the team published “Future Art Ecosystems: Art x Metaverse,” which considers how the perception, experience and production of art are transforming with the advent of the metaverse.

Eva is co-investigator of the Creative AI lab, which operates between the R&D Platform and and King’s College London's Digital Humanities Department, along with Mercedes Bunz and Joanna Zylinska.

Eva has her own creative practice, working as one half of Legrand Jäger, a design studio researching applications of computation/information/analysis/predictive technologies.