Summit: syd15

Length: 28:04

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Dr Genevieve Bell - Vice President, Intel Fellow, Corporate Strategy Office, Intel Corporation

Genevieve Bell is a Vice President and Intel Fellow in the Corporate Strategy Office at Intel. Bell joined Intel in 1998 as a researcher in the Corporate Technology Group's People and Practices Research team – Intel's first social science oriented research team. She helped drive the company's first non-U.S. field studies to inform business group strategy and products and conducted ground-breaking work in urban Asia in the early 2000s. Bell currently leads an R&D team of social scientists, interaction designers and human factors engineers to drive consumer-centric product innovation in Intel's consumer electronics business. In this role she is responsible for setting research directions, conducting comparative qualitative and quantitative research globally, leading new product strategy and definition, and championing consumer-centric innovation and thinking across the company.

Prior to joining Intel, Bell was a lecturer in the Department of Anthropology at Stanford University. She has written more than 25 journal articles and book chapters on a range of subjects focused on the intersection of technology and society. Her book, Telling Techno-Cultural Tales, co-authored with Professor Paul Dourish, is being published by MIT Press. Raised in Australia, Bell received her Bachelor's degree in Anthropology from Bryn Mawr College in 1990. She received her M.S. and Ph.D. in Anthropology from Stanford University in 1993 and 1998, respectively.