How can an organisation use assets such as brand, content, expertise or spaces in new ways to create revenue sources? In this talk, Michael Rodrigues, CEO of Time Out Australia, shares some of the brand's experiences of developing new propositions including the Time Out Market in Lisbon, Portugal.
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Mike believes in the inspirational power of cities and spends a good amount of time encouraging anyone in his orbit to get out of the house, to know their city and to have more fun.
While working as a lawyer in the Middle East, he spotted an opportunity to launch global lifestyle brand Time Out in Sydney in 2007 to achieve these aims. In 15 years at the helm of Time Out Australia he has grew the brand across print, digital, event and social channels, which now reaches 1,000,000 Australians monthly. He also co-founded the Time Out Bar Awards and the Time Out Food Awards. Time Out’s contribution to our cities was recently recognised in 2020 when Time Out was awarded the Mumbrella Publish Awards Publishing Company of the Year, and Mike himself was awarded Publish Leader of the Year.
Since 2017 and prompted by the challenges facing Sydney's night time economy, Mike has focussed his efforts on aligning and empowering industry to actively engage in the political process in order to effect change. This saw him take a leading role in launching an independent bars association for Sydney in May 2018, followed by the launch of a Night Time Industries Association (NTIA) in November 2018 of which he was the inaugural Chair. The NTIA was at the forefront of the development of the NSW Government strategy for a 24-Hour Economy, and in February Mike was announced as the State of NSW’s first 24 Hour Economy Commissioner, a role that commenced formally on 29 March 2021.
Mike is also co-host of leading hospitality podcast Back of House, a board member of UNSW Art & Design’s advisory council and a board member of Torrens University Hospitality advisory council.