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Edward is Digital Director of the BFI (British Film Institute) and is responsible for all aspects of digital strategy, on-demand distribution and digital products. He has a wealth of international experience across the digital entertainment sector and previous roles include; European MD for US-based Telescope Inc., a world leader in audience participation; SVP at Zodiak Active, the digital division of TV producer Zodiak Media; Director of Digital Media Distribution for Disney; Head of Digital at Virgin Media Television; and Interactive Commissioner at ITV. Before working in digital, Edward was a print journalist and editor.