Freya Salway - Head of the Lab, Google Arts & Culture

Freya Murray is the Creative Lead for the Google Arts & Culture Lab, where tech and creative communities come together to share ideas and discover new ways to experience arts and culture. Prior to Google, Freya set up Stamp-House, an arts development consultancy, working with artists, arts organisations, brands and broadcasters to develop and produce a range of creative projects. Before then, Freya was an Arts Manager at Sky Arts, where she managed over 50 partnerships with arts organisations and set up the Sky Academy Arts Scholarships to support emerging artists aged 18-30. Freya is a Trustee of Arts Admin.