This talk is presented by
Ben Barraud is Head of Design at the Museum of New Zealand Te Papa Tongarewa (Te Papa). Over his career, he has worked extensively in both film and exhibition design, most recently as Lead Designer on Gallipoli: The Scale of Our War, an award-winning collaboration with Sir Richard Taylor’s Weta Workshop. Gallipoli has merged museum design and film-making techniques in groundbreaking ways, and set new records for visitation.
Ben has been an Art Director on many major film productions in New Zealand and New York, where he was based for 15 years. His credits include Peter Jackson’s The Hobbit trilogy, the critically acclaimed Julie and Julia, and Robert Altman’s Prairie Home Companion – all the way to Disney’s College Road Trip. He has also designed for commercials, music videos, and TV shows.
At Te Papa, Ben has designed a wide array of exhibitions, from history shows such as Aztecs: Conquest and Glory to art exhibitions like European Masters.
National Gallery Singapore is an exciting platform showcasing Southeast Asian visual arts to a global audience. The Gallery spans around 64,000sqm, occupies the neoclassical buildings of former Supreme Court and City Hall, and aims to be a world-class art institution featuring both permanent collections and changing exhibitions that places Singapore on the world stage of visual arts.
For a half a billion dollar start-up (the cost of conserving and refurbishing the buildings), the Singapore government sees National Gallery Singapore as a major step forward in helping to establish the visual art ecosystem necessary to support the cultural needs of our citizens, regional neighbors and beyond. To do so, a creative tension exists where the twin goals of the Gallery seeks a) to promote artistic excellence among cultural peers, yet to do so b) in an accessible and engaging way for the general public.
To help enable this, Kevin covers several areas at the Gallery, including:
1. User Experience: Audience segmentation, visitor journeys and feedback systems to assess how Gallery could better serve our community
2. Visitor Analytics: Leveraging tools like Wifi, iBeacons, Computer Vision, and Data Visualization to study our visitors’ traits and preferences
3. Interactive Development: Developing interactive touchpoints (eg Gallery Explorer App) which enable visitors to take DIY tours and navigate to key artworks
Kevin Lim graduated with a doctorate from the State University at Buffalo, New York and his work has revolved on the architecture of modern society
With a career spanning over 14 years, Moza Suwaidan has a wealth of experience on which to draw from, including project management, direction and planning, budgeting and resourcing for both high-level cultural events of national significance and strategic Information Technology projects.
Moza’s credentials include previously working as Director of Information Technology for Dubai Culture and Arts Authority, where she played an instrumental role in developing the Department’s strategy, and in achieving Smart Government objectives through the launch of Creatopia (creatopia.ae). Moza and her team were an integral part of the creation and launch of this innovative digital platform, created by Dubai Culture for the creative community.
Prior to working at Dubai Culture, Moza worked at Dubai Aluminium as Head of Enterprise Applications, where she led a team of SAP consultants responsible for the design, development and implementation of business solutions and strategic planning.
Moza is currently pursuing a PhD Doctorate in Total Quality Management at Hamdan Bin Mohammed Smart University, and holds a Master’s Degree in Business Administration from the American University in Dubai.