Summit: ldn18


Length: 11:17


The ubiquitous nature of social media means that brands and organisations need to constantly evolve to keep up with latest trends and consumer habits. Furthermore, as we increasingly understand the pros and cons of our social media lives, new opportunities emerge for creative organisations in some of the challenges posed by our online behaviour and interactions with technology. How can we reinstate balance and authority? How can we support better mental health online? How can we escape the algorithms and create new spaces for serendipitious discovery? This session considers the latest trends in this space, and suggests strategies to enable organisations to stay ahead of the curve.

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This talk is presented by

Daniel Ravner - Founder & CEO, Theperspective.com

A veteran of content, media and marketing worlds. Daniel Ravner’s Former roles include being Head of Digital at Armoza Formats, Head of content at The Box and creative director of Screenz. Up until the launch of the Perspective, he ran Ravner | Practical Innovation - a marketing and innovation agency. Daniel created digital projects for the likes of P&G, FOX and 3M and was selected as one of the “40 most promising people in the Israeli business world”.

The Perspective website is designed to open your mind by showing you what you‘re missing due to echo chambers and filter bubbles. The site displays two sides of current events, historic and classic debates, employing design and psychology to make it easier to consider ideas that are different from your own.

The Perspective had a successful launch on Product Hunt in March 2017 followed by global media coverage. In September it won the 2017 Best of WebAward in the News Category.