The ubiquitous nature of social media means that brands and organisations need to constantly evolve to keep up with latest trends and consumer habits. Furthermore, as we increasingly understand the pros and cons of our social media lives, new opportunities emerge for creative organisations in some of the challenges posed by our online behaviour and interactions with technology. How can we reinstate balance and authority? How can we support better mental health online? How can we escape the algorithms and create new spaces for serendipitious discovery? This session considers the latest trends in this space, and suggests strategies to enable organisations to stay ahead of the curve.