We explore the rise of immersive art and the ongoing growth of the experience economy. The palpable consumer demand for unique experiences is clear (despite or perhaps even accelerated by the global pandemic). In the 2018 Euromonitor Survey of Millennials and Gen Z, the experience economy was predicted to be a $8.2 trillion industry by 2028 so the development of new immersive and interactive experiences is a big opportunity for the cultural sector. To help me explore these I could think of no better person to speak with on this subject than Dorothy Di Stefano who joined me for a conversation about where this space is heading.

Dorothy is one of Australia’s leading voices in the global phenomenon of immersive and interactive art. As the founder of Molten Immersive Art, she leads a collective of international experiential artists and researchers.

Together they work at the cutting edge of new technology and art as creators, cultural strategists and site-specific and digital immersive experience designers. Dorothy has a seemingly never-ending roll call of achievements, but current and most recent projects include being appointed Curator of the Noor Riyadh Festival, a new citywide annual festival of light and art in Saudi Arabia. She was also recently named a Top Voice on LinkedIn. Nearly 50,000 followers that tune into the incredible content she shares from around the world on immersive art.

For more immersive economy insights why not check out our REMIX London Summit which features pioneers from organisations including Secret Cinema, Immersive Everywhere (Dr Who – Time Fracture and the new Peaky Blinders Immersive Experience) and many more