As Covid-19 accelerated trends towards consuming arts and culture through digital channels, several organisations already had very well established foundations that enabled them to capitalise on these changing audience habits. In addition to tech, this session explores how an organisation’s entrepreneurial mindset, a deep understanding of the user’s behaviours and sustainable business models to generate income became essential components.
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DigVentures is a social business designed to increase participation and build advocacy for archaeology, heritage and conservation projects. The DV approach is unique, aligning digital innovation with participatory ‘citizen science’, alternative funding, heritage tourism and the experience economy.
In 2012 their 'Flag Fen Lives' project became the world’s first-ever successfully crowdfunded and crowdsourced archaeological excavation. Since then, DigVentures has raised over £470,000 in crowdfunding and grants to fund archaeological digs in the UK and abroad, and now has a worldwide community of supporters, including professional and amateur archaeologists as well as people from all walks of life who are fascinated by archaeology and the chance to be actively involved in every aspect of the projects.
DigVentures is the only community-focussed Registered Organisation in the Chartered Institute for Archaeologists and the first-ever CIfA Accredited Field School.
Sara Bodinson is Director, Interpretation, Research & Digital Learning at The Museum of Modern Art. She joined MoMA in 2000, coordinating internships for college and graduate students as well as well as programs and web initiatives for teens (Red Studio). In 2009, she was named Director, Interpretation & Research, overseeing the Museum’s interpretive planning process and the development of resources including interpretive texts, audio tours, apps, games, MoMA Learning, as well as qualitative visitor research and evaluation. In 2015, her responsibilities expanded to oversee MoMA’s digital learning initiatives, including massive open online courses (Modern Art & Ideas, Seeing Through Photographs, In the Studio, Fashion as Design), podcasts (A Piece of Work), Wikipedia edit-a-thons (including Art + Feminism, WikiArte) and more. Bodinson holds a BA in art history and film studies from Smith College and an MA in art history from Hunter College, where she wrote her thesis about the Arab Image Foundation. She is also a member of the executive committee of the Professional Organization of Women in the Arts, the Editorial Team of Post: Notes on Modern and Contemporary Art Around the Globe, and the Museum Visiting Committee at the Smith College Museum of Art.