Data + Design + Tech: Bloomberg’s Real-Time Creative Department

Summit: ldn15

Length: 35:25

Insights in how to manage a creative team. Bloomberg has built a next generation, unconventional marketing capability, increasingly using creative and design to drive how data shows up and the stories they tell with it. Bloomberg moves strategically with audience in mind, and tactically with events as catalyst. This keynote shows how they've done it, whilst exploring transferable lessons for your organisation.

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This talk is presented by

Damian Totman - Global Creative Director, Bloomberg

Damian started his career in graphic design, making posters for scrawny rock stars in Sydney. He worked as an art director for lots of agencies in Australia and Asia before moving to NY. He has led and implemented campaigns and creative projects for powerful brands such as HSBC, Smirnoff, Shell and The Diamond Trading Company. Damian left big agency life and set up his own studio, focused on fashion and luxury and worked on clients like Ralph Lauren for 5 years.  Since 2012, Damian has built and led a global creative shop inside Bloomberg LP — a diverse team of designers, writers and creators, who embrace the constant change of the media landscape.