With the radical changes in behaviours brought about by the digital revolution, both the commercial and cultural sectors are seeing their business models challenged to the core: they have to adapt their offer or face a very uncertain future. Looking more specifically at shopping malls and museums, some of the strategies that they are putting into action have been inspired by how brands have been adept at creating experiences, telling stories and creating connections to build direct consumer relationships. This talk looks at these underlying trends in the cultural and commercial sector and give some examples of changes drawn from the experience of the Design Museum, a museum that sits at the crossroads between culture and commerce.
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Having graduated from ESSEC Business School in France, Alice began her career in banking in New York. Alice’s experience in the UK spans work in the public and private sector, in large, multi-site national museums as well as independent museums. Formerly Head of Strategy and Planning at the Imperial War Museum and Curator of the Churchill Museum and Cabinet War Rooms, Alice has in-depth knowledge of museums' strategic and operational issues.
In December 2016, Alice was appointed Director of the Design Museum, building on her prior work as Deputy Director with a brief to develop audiences and increase self-generated income. This brief was later expanded to include exhibitions and programming. Over the last eight years, Alice has led the museum's project to transform the former Commonwealth Institute building in Kensington High Street, into the new home for the Design Museum, and create the leading museum of contemporary design and architecture. The museum’s new home will reopen on 24 November 2016.