Social media has democratised creativity, producing new opportunities for brands to engage with audiences. Contagious creativity is your competitive advantage. What are the key trends we are seeing in this space and how are brands harnessing it?
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As Global Chief Strategy Officer at global agency We Are Social, Mobbie oversees social strategies for clients such as Google, HSBC and Adidas with a focus on championing the role of social thinking to drive business value. Previously at Digitas, Fishburn Hedges and JWT, she has a background which spans digital, PR, advertising, and social media channels and a passion for developing integrated brand planning approaches.