Mindshare is a global media agency network with 7000 employees, in 116 offices across 86 countries. For this annual report fom Mindshare Futures, they surveyed over 6,000 people, held focus groups across the UK, carried out mobile qualitative and diary style exercises with over 100 people and carried out social and search analysis. They wanted to know what people think, what they say they are doing, what they are actually doing and why. Plus, essentially, how these things are changing over time and how they differ depending on who you talk to. In this session, Mindshare share their five trends for 2018: Automatic for the People; Destination: Data; Access All Areas; Exploration Game; Get Snappy.