Summit: ldn18


Length: 22:22


Mindshare is a global media agency network with 7000 employees, in 116 offices across 86 countries. For this annual report fom Mindshare Futures, they surveyed over 6,000 people, held focus groups across the UK, carried out mobile qualitative and diary style exercises with over 100 people and carried out social and search analysis. They wanted to know what people think, what they say they are doing, what they are actually doing and why. Plus, essentially, how these things are changing over time and how they differ depending on who you talk to. In this session, Mindshare share their five trends for 2018: Automatic for the People; Destination: Data; Access All Areas; Exploration Game; Get Snappy.

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This talk is presented by

Sophie Harding - Trends & Insights Director, Mindshare UK

Sophie has over 15 years of experience working in the media research industry, heading up insight teams and running a variety of insight and strategy projects for a wide range of clients from FMCG to Automotive. As part of Mindshare’s Futures proposition, Sophie heads up the overall Trends programme at the agency, orchestrating their yearly Trends report and ensuring trends are at the forefront of Mindshare’s thinking. Much of her time is spent talking to consumers about the latest new thing and running specialist workshops with clients throughout the year, adapting and applying the Trends to their businesses.