Voice Interactions: Can You Hear Me Now?

Summit: nyc18


Length: 16:31


Brands have spent billions on package design to stand out on the physical shelf, but now the e-commerce voice shelf has arrived. It’s getting smaller while the demand from consumers for voice commerce is growing exponentially. This leaves brand to create identities for when consumers can’t see the products, such as offering value adds, like recipes, or developing a unique “voice” or audio signature that makes their brands instantly recognizable. Brands need to move now to make sure they don’t miss the next revolution in branding and marketing.

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This talk is presented by

Adam Gerhart - CEO U.S., Mindshare

As CEO for the US, Adam drives the strategy and execution of the agency's services with a strong vision for creative media to grow the office and its client business. He was elevated from West Coast Lead for the past two years and prior from Mindshare Worldwide, in London, where as managing partner he led the growth of multinational clients Nestlé and BP for the past four years. In that role, he provided clients and agency teams strategic communications direction and creative thinking across a portfolio of brands around the world. From negotiator to planner, domestic to global, analogue to digital, there is a diverse range of skills to apply to any situation. Prior to that role, Gerhart served as business director in the U.K. and in media strategist roles in New York.